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Our expertise, as well as our passion for web design, sets us apart from other agencies.
Wabi-sabi, the ancient philosophy that values imperfection, has dominated Japanese art at its highest level. Today, it is becoming an “endangered species”.
Worse still… this aesthetic of the timeless, which feeds on the long term, even enriching itself with the patina of time, has been recuperated by the mass-market decorating industry, and is now used in communications relating to consumer goods that are unfashionable and disposable: a total antinomy.
Wabi-Sabi cannot be reduced to formulas or ready-made expressions without destroying its essence.
Hence
Wabi-Sabi lab
An original and demanding event bringing together some twenty players who embody the values of wabi-sabi and/or the creative or even experimental dimension suggested by the suffix “lab”. A crossbreeding, driven by the selective eye of a pair of insatiably curious bargain hunters. A manifesto that invokes the very foundations of wabi-sabi, far removed from the fad it has become.
What it is:
A bias, a selection of brands, galleries, artists, craftsmen, designers, publishers, material suppliers, in phase with our intention, our vision, our affirmed tastes with all the assumed subjectivity that our choices imply. We can speak of sobriety, chic or kitsch, timelessness, imperfection, the raw, the fragile or the sensitive, the living, know-how, durability, the singular, simplicity, which doesn’t exclude a touch of sophistication, because we free ourselves from dogma and claim the freedom to take a step to the side or take side roads. So, for 4 days and one evening, a collective of actors will present pieces characteristic of their universe in a 1500 m2 scenographic “chine”. A harmonious choice of pieces, a fusion of sensibilities federated by aesthetic coherence, complementary universes and implemented synergies.
What it is not:
Wabi-sabi Lab is not a classic trade show with stands, exhibitors and brands juxtaposed, sometimes without coherence. There are no colossal exhibition halls, but rather a place of prestige without ostentation. There are no organizers or exhibitors, just committed players.
